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"This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers ... even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, e-mails, and content for websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed: 8 headlines...
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"This Side of Paradise" is about the education of a youth, and to this story Fitzgerald brings the promise of everything that was new in America during the years following World War I. Amory Blaine-egoistic, versatile, callow, and imaginative-inhabits a book that is interwoven with songs, poems, playscripts, and questions and answers.
14) The walk, book 1
Author
Series
Description
What would you do if you lost everything--your job, your home, and the love of your life--all at the same time? When it happens to Seattle ad executive Alan Christoffersen, he's tempted by his darkest thoughts but then decides to take a walk, heading for the farthest point on his map: Key West, Florida. The people he encounters along the way, and the lessons they share with him, will save his life.
Author
Series
Agribusiness marketing report volume ABMR06-02
Pub. Date
2006.
Description
This study explores the unique characteristics of Colorado wine consumer segments and provides some insights to the types of varietals, production claims and marketing channels from which each segment shows distinct differences from other consumers.
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