Catalog Search Results
Author
Series
Agribusiness marketing report volume ABMR06-02
Pub. Date
2006.
Description
This study explores the unique characteristics of Colorado wine consumer segments and provides some insights to the types of varietals, production claims and marketing channels from which each segment shows distinct differences from other consumers.
Author
Pub. Date
[2010]
Description
Shares the inspirational story of how the author's family, witnessing the disparity between a homeless man and the owner of a luxury car, sold their Atlanta mansion and eventually moved across the world in order to dedicate their lives to charity and helping others.
Author
Series
Pub. Date
p2000
Description
How do the rich get rich? An updated edition of the “remarkable” New York Times bestseller, based on two decades of research (The Washington Post).
Most of the truly wealthy in the United States don’t live in Beverly Hills or on Park Avenue. They live next door.
America’s wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for...
Most of the truly wealthy in the United States don’t live in Beverly Hills or on Park Avenue. They live next door.
America’s wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for...
Author
Pub. Date
2010
Description
For the first time in recent history, trust is as important to corporate reputation as quality of products and services, according to the 2010 Edelman Trust Barometer. Still, nearly 70 percent of people say that organizations will revert to "business as usual" once the economy recovers. Moreover, U.S. job satisfaction is at a 22-year-low, according to a 2010 Conference Board report, and by most every measure, the consumer outlook is bleak.The goodBetter...
Author
Pub. Date
2010
Description
What distinguishes America's Service Meltdown: Restoring Service Excellence in the Age of the Customer is its striking originality and applicability to businesses of nearly every type and size. Based on the author's extensive personal and professional experience, the book offers a straightforward, no nonsense model that clearly explains how to organize the modern enterprise for the delivery of service excellence. Customer-oriented companies can operate...
Author
Pub. Date
[2012]
Description
"A successful American entrepreneur offers solutions to the loss of American jobs and manufacturing. To help consumers understand buying choices, he advocates a movement to pass laws to label imports with the percentages of a product's costs of manufacture in the countries of origin and data showing whether trade ratios are balanced and beneficial to the United States"--Provided by publisher.
Author
Pub. Date
2012
Description
The “new” has never been more crucial, as the entire world, from emerging to mature economies, is now creating new products, services and experiences at an unprecedented rate. Whether you are helming an organization or developing your personal brand, your survival depends on finding new opportunities. Staying ahead of these changes and developing the ability to communicate them to a broader group will empower you to become a vanguard competitor...
Author
Description
Why do smart people make irrational decisions every day? The answers will surprise you. This book is a look at why we all make illogical decisions. Why can a 50-cent aspirin do what a penny aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this book, the author, a behavioral economist cuts to the heart of our...
20) The aisles have eyes: how retailers track your shopping, strip your privacy, and define your power
Author
Pub. Date
[2017]
Description
By one experts prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans...
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